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Fashion Collection

HUPPA OÜ is an international company that owns the children's clothing brand HUPPA - a brand that embodies Scandinavian reliability, innovation, high quality and modern fashion. The roots of the brand HUPPA go back in 1938 when the garment factory of the brand’s predecessor was established, which became the largest manufacturer of knitwear in the region. Based on such experience in production and given the market demand for high-quality children's outerwear, HUPPA brand was born. The company's leading employees have more than 20 years of experience in the manufacture and marketing of children's clothing. HUPPA has representations in Tallinn, Riga and Moscow.

Each year HUPPA launches 2 collections – a Winter and a Spring/Fall collection. The collections are divided into two main age groups: from 0 to 4 years and from 2 to 18 years. The product disdain of the brand has Scandinavian roots and originates in Finland, where the best Finnish designers work on HUPPA models. The collections stand out by their lush and cheerful colours and attention to detail, ensuring complete comfort and safety in use. A very important feature of the clothes is their reflective details that make a child visible both at night time and in poor visibility reducing the possibility of accidents – this particular feature is highly sought-after among consumers in all markets where the brand is sold. HUPPA is the result of the work of experts in conjunction with the use of innovative materials and technologies.

All brand products have very high technical characteristics – they are exclusively made of „breathing", water- and windproof fabrics with the minimum membrane rating of 5000 mm, but mostly fabrics with membrane rating of 10000 mm are used. Before starting the production, the materials have to pass all kinds of studies in different laboratories where safety, friction, climate resilience and many other tests are carried out. Thanks to the processability of fabrics the products are resistant to bad weather.